NEBO has always made great products, but lacked a clear identity. It wasn’t a “Brand”. In 2020 we began the journey to change that.
We started by defining clear brand values, purpose, and promise. This became the foundation upon which we built our voice and identity. From the logo and color palette to the photography and typography to the tone of voice in our messaging, we crafted every touchpoint to tell a single powerful story.
Developing a brand identity is a job that never ends. My role is to ensure that all of the diverse products and experiences we create, all of the stories that we tell, harmonize in the ear of our audience.
No more layers of puff and fluff. Thaw delivers app-controlled hand, foot, and seat warmers to keep you nice and toasty in the most frigid temps.
In addition to all of our brand and product design work, Thaw’s success depended on our ability to create a great digital user experience. The app went through months of research, development, and testing before we were ready to launch.
Modern Tools for Un-Modern Adventures.
Once upon a time, people used their hands to make stuff and fix stuff. But somewhere along the way we put down our tools and picked up our smartphones.
TRUE’s mission is to inspire confidence in your hands by providing tools that make you feel like the hero you are.
Pronounced “roamer”, this new line of all-natural wellness shots is a pioneer in a category known for sugar-filled energy shots.
Currently sold online, we focused on building a robust e-commerce site, social media campaign, and influencer network.
As the Sr. Director of Hot Wheels Brand Creative, my role was to define the voice of the brand and oversee its execution across every touchpoint, globally. My teams were responsible for all Branding, Marketing Communications, Packaging, Advertising, and Consumer Products for this iconic brand.
I was initially hired to redesign Little Tikes packaging. Early in the process, though, it became apparent that the opportunity was much bigger. We gave the brand its voice back with an impactful brand campaign, then built a visual identity to amplify it.
I had a great time collaborating with the team at Loot Crate to develop packaging and product concepts for their Halo Legendary Crate.
