Creative Director | Alliance Consumer Group | 2019 - Present

ACG’s flagship brand, NEBO, has created some of the industry’s best lighting products for over 20 years. For all of its success, it has very little global brand recognition. As a first step to address this, I led a full-scale rebrand to give it a more distinctive and impactful identity. Once complete, my focus shifted to overseeing its implementation across all global touchpoints.