NEBO has always made great products, but lacked a clear identity. It wasn’t a “Brand”. In 2020 we began the journey to change that.
We started by defining clear brand values, purpose, and promise. This became the foundation upon which we built our voice and identity. From the logo and color palette to the photography and typography to the tone of voice in our messaging, we crafted every touchpoint to tell a single powerful story.
Developing a brand identity is a job that never ends. My role is to ensure that all of the diverse products and experiences we create, all of the stories that we tell, harmonize in the ear of our audience.